Digital Marketing Definition
Yes, you might pay more for your click than you would with paid social advertising, but with a $150,000 price tag, it’s money well spent. Supplementing with other digital marketing strategies like paid search or SEO is always a good idea. If you have to pick one of the digital channels to start with, paid social advertising or social media marketing are great options for B2C. Google Local Services ads are the most affordable home services marketing strategy. Found at the very top of Google on both mobile search and desktop search, Local Services connects your business with qualified customers looking for your specific services right now. When in doubt, try both, and iterate on your process as you learn which channels — paid or free – perform best for your brand. Again, this is a high value content piece which is great for lead generation. Research reports and new data for your industry can also work for the awareness stage though, as they're often picked-up by the media or indus...